Jerseys that prove themselves
One tap confirms the jersey, cap, or scarf is official, opens exclusive team content, and can display its EU Digital Product Passport.
- AuthenticVerified with one tap
- Digital Product PassportReady for the EU rules
A home for your fans,
all season long.
For clubs, leagues, and rights holders
What is Ambar Sports?
The club’s own place, inside what fans already own.
Ambar Sports turns merchandise, season passes, and VIP keepsakes into the club’s own place. One tap opens fixtures, goals, the squad, Club TV, and an AI concierge. Nothing to download, no account. The club finally knows its fans, speaks to them directly all season, and gains new real estate for its sponsors.
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Northbridge FCSeason 2026/27Powered byAmbar Memories
Open
Why your club needs Ambar
Most fans are strangers to their own club.
2027
EU Digital Product Passport rules for jerseys expected
76%
of fans are anonymous to their own club
3.2%
of followers see an average Instagram post
1 in 5
clubs know one fan in ten, or fewer
Authentication.
One tap proves a jersey is official, and opens its Digital Product Passport.
Analytics.
See what fans open, when and where, in a report that is yours.
One tap, no sign in.
A tap of the phone opens it. No app to download, no account, no form.
Built without code.
Your team builds it in the Memory Composer, with AI assistance. No developers.
Sources: European Commission, ESPR working plan 2025 to 2030. Dizplai, Anonymous Fan Index 2026, a survey of 50 sports organisations. Socialinsider, social media reach benchmarks, August 2026.
How it works
You keep every channel you have built.
Ambar is the physical way into all of them.
An AI concierge, the expert on your club.
Fans simply ask, in their own words. It answers from the club’s own content, on matchday and between matches.
Every fan gets an answer. Your staff get their time back.
9:41
Northbridge FCClub concierge
What time do the gates open on Saturday?
At 18:45. Kick off is at 20:45 at Helios Arena.
Where can I park?
Car park B, five minutes on foot from Gate C.
Who scored last weekend?
Rivaldi, twice. Both goals are in Best Goals.
TicketsLine upsParking
Ask anything↑
Where it works for a club
Five uses, one platform.
01 / 05
One pass for the whole season
Checked at the gate. Lineups, travel, offers, and renewal in one place.
- At the gateChecked with one tap
- All seasonLineups, travel, and renewal
Hospitality that lasts
The invitation, the pass, and the keepsake, in one object.
- In one objectThe invitation, the pass, the keepsake
- After the matchIt stays with the guest
Collectibles that open the club
Caps, scarves, and keepsakes that fans keep, each one opening its own content.
- CollectiblesEach one opens its own content
- OfficialProved with one tap
Accreditations that do more
Access badges for staff, media, and VIP guests: the pass at the gate, and everything they need inside.
- At the gateThe pass, checked with one tap
- Staff, media, and guestsEverything they need inside
The lineup
Five ways to carry the experience.
Each one opens it with one tap.
Make every product the start of a relationship.
Start with one product line or one stand, for one season, and measure it.
93% of the people who receive an Ambar key open it, and 65% open it more than once. Source: Ambar event data.