The official guide, in a key
A key handed out at airports, tourist offices, and hotels that opens the city’s official guide.
- WhereAirports, tourist offices, hotels
- OfficialYour information, always current
Your whole city, in every
visitor’s hand.
For cities, regions, and countries
✕
MadridOfficial visitor guidePowered byAmbar Memories
Open
What is Ambar Destinations?
The official guide, handed to every visitor.
Ambar Destinations is one official key, handed over on arrival. One tap opens everything a visitor needs: transport, what to see, food, events, and safety, in their language. You speak to every visitor as it happens, and you learn what they look for, with no sign in, no cookies, and no personal data.
Why your destination needs Ambar
Visitors arrive knowing little.
And the official information is hard to find.
36%
of travellers use the official destination website
63%
would use a destination’s AI planner
22%
of destinations offer one
One tap, no sign in.
A tap of the phone opens it. No app to download, no account, no form.
Built without code.
Your team builds it in the Memory Composer, with AI assistance. No developers.
Analytics.
See what visitors open, when and where, in a report that is yours.
Sources: Destination Analysts, DMO website user study, 2017. MMGY Travel Intelligence, Mindtrip, Sabre, and Sojern, via eMarketer.
How it works
Your team runs it, with no code.
An AI concierge, the expert on your destination.
Visitors simply ask, in their own language. It answers from the official information you publish.
Fewer queues at the desk. Better answers on the street.
9:41
MadridOfficial visitor guide
Where is the nearest pharmacy?
Two minutes on foot. Shall I show it on the map?
Is the tap water safe to drink?
Yes. Tap water in Madrid is safe to drink.
How do I get to the airport?
Metro line 8 from Nuevos Ministerios.
TransportWhat is onEmergency
Ask anything↑
Where it works for a destination
Four uses, one official guide.
01 / 04
A Stamp on your city pass, maps, and signage
Stamps on the city pass, the maps, and the signs you already print open the same official guide.
- StampOn what you already print
- One tapNo app, no sign in
Souvenirs that bring visitors back
A souvenir visitors take home that keeps the city one tap away, long after the trip.
- MiniA souvenir to keep
- After the tripThe city, one tap away
Collections that tell the city
Collections and limited editions, each one opening its own story of the city.
- CollectionLimited editions
- StoryEach one opens its own
Every visitor, well informed from the first hour.
Start with one city, one season, and one point of arrival, and measure it.